:root {
  --ink: #191716;
  --ink-soft: #34302d;
  --muted: #756f68;
  --paper: #f6f1e8;
  --paper-deep: #e7ded0;
  --aubergine: #251517;
  --aubergine-2: #321c1d;
  --eucalypt: #2f4a4f;
  --bluegray: #2b4349;
  --brass: #a97845;
  --clay: #ad6c55;
  --sage: #b7c3b5;
  --ledger: #d8d2c6;
  --line: rgba(25, 23, 22, 0.15);
  --line-dark: rgba(246, 241, 232, 0.16);
  --shadow: 0 28px 80px rgba(25, 23, 22, 0.18);
  --max: 1180px;
  --gutter: clamp(20px, 4vw, 56px);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  overflow-x: hidden;
  background:
    linear-gradient(90deg, rgba(25, 23, 22, 0.035) 1px, transparent 1px) 0 0 / 92px 92px,
    linear-gradient(180deg, #fbf8f1 0%, var(--paper) 48%, #efe7da 100%);
  color: var(--ink);
  font-family:
    "IBM Plex Sans", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  font-size: 16px;
  line-height: 1.55;
  letter-spacing: 0;
}

a {
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

.skip-link {
  position: absolute;
  top: -60px;
  left: 16px;
  z-index: 20;
  padding: 10px 14px;
  background: var(--ink);
  color: var(--paper);
}

.skip-link:focus {
  top: 16px;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 18px var(--gutter);
  border-bottom: 1px solid transparent;
  background: rgba(246, 241, 232, 0.82);
  backdrop-filter: blur(18px);
  transition: border-color 180ms ease, background 180ms ease;
}

.site-header.is-scrolled {
  border-color: var(--line);
  background: rgba(246, 241, 232, 0.94);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
  font-weight: 760;
}

.brand span {
  white-space: nowrap;
}

.nav {
  display: flex;
  align-items: center;
  gap: clamp(14px, 2vw, 30px);
  color: var(--muted);
  font-size: 0.9rem;
}

.nav a {
  text-decoration: none;
}

.nav a:hover,
.nav a:focus-visible {
  color: var(--aubergine);
}

.section-shell {
  width: calc(100% - var(--gutter) * 2);
  max-width: var(--max);
  margin: 0 auto;
}

.hero {
  min-height: min(850px, calc(100svh - 76px));
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(360px, 1.08fr);
  gap: clamp(36px, 6vw, 86px);
  align-items: center;
  padding: clamp(46px, 7vw, 88px) 0 clamp(52px, 8vw, 96px);
}

.hero-copy,
.section-intro,
.focus-card,
.operating-copy,
.contact-card {
  min-width: 0;
  overflow-wrap: break-word;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2 {
  font-family: "Newsreader", Georgia, "Times New Roman", serif;
  font-weight: 500;
  letter-spacing: 0;
  overflow-wrap: normal;
  word-break: normal;
}

h1 {
  max-width: 15ch;
  margin-bottom: 24px;
  color: var(--ink);
  font-size: clamp(3rem, 5vw, 5.25rem);
  line-height: 0.98;
}

h2 {
  margin-bottom: 22px;
  color: var(--ink);
  font-size: clamp(2.35rem, 4.7vw, 5rem);
  line-height: 1;
}

h3 {
  margin-bottom: 12px;
  color: var(--ink);
  font-size: clamp(1.2rem, 1.8vw, 1.65rem);
  line-height: 1.12;
}

.mobile-title {
  display: none;
}

.hero-lede {
  max-width: 560px;
  color: var(--ink-soft);
  font-size: clamp(1.04rem, 1.45vw, 1.22rem);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 34px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 0 20px;
  border: 1px solid currentColor;
  border-radius: 2px;
  text-decoration: none;
  font-size: 0.88rem;
  font-weight: 780;
  transition: transform 180ms ease, background 180ms ease, color 180ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button-primary {
  background: var(--aubergine);
  color: var(--paper);
}

.button-secondary {
  color: var(--aubergine);
  background: transparent;
}

.hero-visual {
  position: relative;
  isolation: isolate;
}

.hero-visual img {
  width: 100%;
  filter: drop-shadow(var(--shadow));
}

.section-kicker {
  display: block;
  margin-bottom: 18px;
  color: var(--brass);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.thesis {
  padding: clamp(50px, 7vw, 88px) 0;
  background: var(--aubergine);
  color: var(--paper);
}

.thesis p {
  width: min(980px, 100%);
  margin: 0 auto;
  font-family: "Newsreader", Georgia, "Times New Roman", serif;
  font-size: clamp(1.8rem, 3.6vw, 4rem);
  line-height: 1.06;
  text-align: center;
}

.evidence-strip {
  padding: clamp(34px, 5vw, 64px) 0;
  background: var(--eucalypt);
  color: var(--paper);
}

.evidence-inner {
  display: grid;
  grid-template-columns: 0.28fr 1fr;
  gap: clamp(28px, 5vw, 70px);
  align-items: start;
}

.evidence-strip .section-kicker {
  margin: 0;
  color: #dbc096;
}

.evidence-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  background: rgba(246, 241, 232, 0.18);
  border: 1px solid rgba(246, 241, 232, 0.18);
}

.evidence-grid article {
  min-height: 205px;
  padding: clamp(22px, 3vw, 32px);
  background: var(--eucalypt);
}

.evidence-mark {
  display: block;
  margin-bottom: 34px;
  color: #dbc096;
  font-size: 0.8rem;
  font-weight: 800;
}

.evidence-grid h3 {
  color: var(--paper);
}

.evidence-grid p {
  margin: 0;
  color: rgba(246, 241, 232, 0.78);
}

.focus-section {
  display: grid;
  grid-template-columns: 0.45fr 1.55fr;
  gap: clamp(36px, 6vw, 82px);
  padding: clamp(72px, 10vw, 136px) 0;
}

.section-intro p {
  color: var(--muted);
  font-size: 1.04rem;
}

.focus-cards {
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  gap: 16px;
}

.focus-card {
  display: grid;
  align-content: start;
  gap: 16px;
  min-height: 360px;
  padding: 18px;
  border: 1px solid var(--line);
  background: rgba(251, 248, 241, 0.64);
}

.focus-card:nth-child(1),
.focus-card:nth-child(2),
.focus-card:nth-child(3) {
  grid-column: span 2;
}

.focus-card:nth-child(4),
.focus-card:nth-child(5) {
  grid-column: span 3;
}

.focus-label {
  color: var(--brass);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.focus-card p {
  margin-bottom: 0;
  color: var(--ink-soft);
}

.focus-visual {
  position: relative;
  min-height: 126px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: #f4eee4;
}

.focus-visual::before,
.focus-visual::after,
.focus-visual span {
  content: "";
  position: absolute;
  display: block;
}

.focus-visual.grocery {
  background:
    linear-gradient(#261416 0 0) 18px 38px / calc(100% - 36px) 46px no-repeat,
    linear-gradient(#a97845 0 0) 36px 58px / 26px 46px no-repeat,
    linear-gradient(#ad6c55 0 0) 74px 58px / 26px 46px no-repeat,
    linear-gradient(#b7c3b5 0 0) 112px 58px / 26px 46px no-repeat,
    #f4eee4;
}

.focus-visual.grocery::before {
  left: 28px;
  right: 28px;
  bottom: 22px;
  height: 7px;
  background: var(--aubergine);
}

.focus-visual.grocery::after {
  left: 18px;
  right: 18px;
  top: 84px;
  height: 1px;
  background: rgba(246, 241, 232, 0.25);
}

.focus-visual.strips {
  background:
    linear-gradient(90deg, #261416 0 24%, #a97845 24% 49%, #2f4a4f 49% 74%, #ad6c55 74%) 18px 42px / calc(100% - 36px) 44px no-repeat,
    #f4eee4;
}

.focus-visual.strips::before {
  left: 18px;
  right: 18px;
  bottom: 28px;
  height: 5px;
  background: var(--ink);
  box-shadow: 0 14px 0 rgba(25, 23, 22, 0.35);
}

.focus-visual.bars {
  background:
    radial-gradient(circle at 72% 40%, #a97845 0 12px, transparent 13px),
    linear-gradient(#2f4a4f 0 0) 26px 32px / calc(100% - 52px) 56px no-repeat,
    #f4eee4;
}

.focus-visual.bars::before {
  left: 44px;
  right: 44px;
  top: 55px;
  height: 5px;
  background: #d7ded9;
  box-shadow: 0 18px 0 #d7ded9;
}

.focus-visual.ai {
  background:
    linear-gradient(#2f4a4f 0 0) 18px 22px / calc(100% - 36px) 78px no-repeat,
    #f4eee4;
}

.focus-visual.ai::before {
  left: 42px;
  top: 48px;
  width: 42%;
  height: 5px;
  background: #d7ded9;
  box-shadow: 0 18px 0 #d7ded9, 62px 36px 0 #d7ded9;
}

.focus-visual.ai::after {
  right: 38px;
  top: 70px;
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: var(--brass);
}

.focus-visual.angel {
  background:
    linear-gradient(100deg, transparent 52%, rgba(169, 120, 69, 0.22) 52%) 0 0 / 100% 100%,
    #fffaf1;
}

.focus-visual.angel::before {
  left: 28px;
  top: 34px;
  width: 62%;
  height: 5px;
  background: rgba(25, 23, 22, 0.22);
  box-shadow: 0 24px 0 rgba(25, 23, 22, 0.22), 0 48px 0 rgba(25, 23, 22, 0.22);
}

.focus-visual.angel::after {
  right: 28px;
  bottom: 28px;
  width: 74px;
  height: 7px;
  background: var(--brass);
  box-shadow: 0 16px 0 var(--brass);
}

.criteria {
  padding: clamp(72px, 10vw, 136px) 0;
  background:
    linear-gradient(135deg, rgba(155, 116, 72, 0.08), transparent 38%),
    #151716;
  color: var(--paper);
}

.criteria h2,
.criteria h3 {
  color: var(--paper);
}

.criteria .section-intro {
  max-width: 880px;
}

.criteria-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  margin-top: 50px;
  background: var(--line-dark);
  border: 1px solid var(--line-dark);
}

.criteria-grid article {
  min-height: 245px;
  padding: 28px;
  background: #151716;
}

.criteria-grid span {
  display: block;
  margin-bottom: 58px;
  color: #c69a63;
  font-size: 0.82rem;
  font-weight: 800;
}

.criteria-grid p {
  margin-bottom: 0;
  color: rgba(246, 241, 232, 0.72);
}

.operating {
  display: grid;
  grid-template-columns: 0.92fr 1.08fr;
  gap: clamp(36px, 7vw, 90px);
  align-items: center;
  padding: clamp(72px, 10vw, 136px) 0;
}

.operating-visual img {
  width: 100%;
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
}

.process-list {
  display: grid;
  gap: 0;
  padding: 0;
  margin: 34px 0 0;
  list-style: none;
  border-top: 1px solid var(--line);
}

.process-list li {
  display: grid;
  grid-template-columns: 0.38fr 1fr;
  gap: 24px;
  padding: 18px 0;
  border-bottom: 1px solid var(--line);
}

.process-list strong {
  color: var(--aubergine);
}

.process-list span {
  color: var(--ink-soft);
}

.seller-section {
  padding: clamp(62px, 8vw, 112px) 0;
  background: var(--paper-deep);
}

.seller-inner {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: clamp(30px, 6vw, 78px);
  align-items: end;
}

.seller-inner p {
  margin-bottom: 0;
  color: var(--ink-soft);
  font-size: 1.1rem;
}

.contact {
  padding: clamp(72px, 10vw, 136px) 0;
}

.contact-card {
  width: min(940px, 100%);
  padding: clamp(34px, 6vw, 74px);
  margin-left: auto;
  background: var(--aubergine);
  color: var(--paper);
  box-shadow: var(--shadow);
}

.contact-card h2,
.contact-card .section-kicker {
  color: var(--paper);
}

.contact-card p {
  max-width: 650px;
  color: rgba(246, 241, 232, 0.78);
  font-size: 1.08rem;
}

.contact-card .button {
  margin-top: 20px;
  background: var(--paper);
  color: var(--aubergine);
}

.footer {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding: 26px var(--gutter);
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 0.9rem;
}

.footer span:first-child {
  color: var(--ink);
  font-weight: 780;
}

@media (max-width: 980px) {
  .hero,
  .focus-section,
  .operating,
  .seller-inner {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: auto;
  }

  .criteria-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .evidence-inner {
    grid-template-columns: 1fr;
  }

  .focus-cards {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .focus-card:nth-child(n) {
    grid-column: span 1;
  }
}

@media (max-width: 720px) {
  main,
  section,
  article,
  .section-shell,
  .focus-card > *,
  .criteria-grid article > *,
  .process-list li > * {
    min-width: 0;
  }

  .site-header {
    position: relative;
    align-items: flex-start;
    flex-direction: column;
    gap: 14px;
    padding-top: 16px;
    padding-bottom: 16px;
  }

  .nav {
    width: 100%;
    justify-content: flex-start;
    gap: 20px;
    flex-wrap: wrap;
    font-size: 0.84rem;
  }

  .section-shell {
    width: min(calc(100vw - 32px), var(--max));
    max-width: var(--max);
  }

  h1 {
    max-width: 100%;
    margin-bottom: 20px;
    font-size: clamp(2.16rem, 8.9vw, 2.64rem);
    line-height: 1;
  }

  h2 {
    font-size: clamp(1.95rem, 9vw, 3rem);
  }

  .desktop-title {
    display: none;
  }

  .mobile-title {
    display: inline;
  }

  .hero-lede {
    max-width: 31ch;
    font-size: 1rem;
  }

  .hero {
    gap: 26px;
    padding: 34px 0 44px;
  }

  .hero-actions {
    margin-top: 24px;
  }

  .hero-visual {
    width: min(100%, 330px);
    margin: 0 auto;
  }

  .thesis {
    padding: 42px 0;
  }

  .thesis p {
    font-size: clamp(1.45rem, 6.7vw, 1.85rem);
    line-height: 1.12;
    text-align: left;
  }

  .evidence-grid,
  .focus-cards {
    grid-template-columns: 1fr;
  }

  .evidence-grid article {
    min-height: auto;
  }

  .evidence-mark {
    margin-bottom: 22px;
  }

  .focus-section,
  .operating {
    gap: 30px;
    padding: 58px 0;
  }

  .section-intro p,
  .focus-card p,
  .criteria-grid p,
  .process-list span,
  .seller-inner p,
  .contact-card p {
    font-size: 0.96rem;
  }

  .focus-card {
    min-height: auto;
    padding: 16px;
  }

  .focus-visual {
    min-height: 118px;
  }

  .focus-label {
    overflow-wrap: anywhere;
  }

  .hero-actions,
  .hero-actions .button,
  .contact-card .button {
    width: 100%;
  }

  .criteria-grid {
    grid-template-columns: 1fr;
  }

  .criteria-grid article {
    min-height: auto;
  }

  .criteria-grid span {
    margin-bottom: 34px;
  }

  .process-list li {
    grid-template-columns: 1fr;
    gap: 6px;
  }

  .footer {
    flex-direction: column;
  }
}

@media (max-width: 480px) {
  .section-shell {
    width: min(358px, calc(100vw - 32px));
    margin-right: auto;
    margin-left: 16px;
  }

  .site-header {
    padding-right: 16px;
    padding-left: 16px;
  }

  h1 {
    font-size: clamp(2.04rem, 8.1vw, 2.46rem);
  }

  .hero-lede {
    max-width: 30ch;
  }

  .hero-visual {
    width: min(100%, 300px);
  }

  .thesis p {
    max-width: 18ch;
  }

  .evidence-grid,
  .focus-card,
  .criteria-grid article,
  .contact-card {
    width: 100%;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.001ms !important;
    animation-duration: 0.001ms !important;
  }
}